A Shop Front Design needs to grab attention, be a focal point for the street scene and attract customers. Whether it is an extraordinary window display that changes with the seasons, a striking backlit fabricated sign or a beautifully detailed piece of Sheffield ironmongery it can all help to define a brand and make the customer stop.
Historically the design of a shop front has varied according to its purpose and the needs of the street environment. For example stallrisers (the vertical elements that separate the shop windows from the fascia) were often included as a functional requirement for tailors or boot-makers as their goods were best viewed from above and required a raised position. In some towns and cities these are now considered a historic feature and should be retained as part of any new design.
Maximizing Curb Appeal: Tips for Effective Shop Front Design
The colour scheme of the shop front is also important, as it should be a clear reflection of the brand identity and be easily read from the street. Some retailers use a monochrome palette whilst others opt for more colour to draw in customers and create visual impact.
It is also important that the shop front reflects the architectural style of the street and does not overshadow or clash with the surrounding buildings. This is particularly important when working on listed buildings or in sensitive areas such as market towns where an attempt to adhere to a prescriptive set of shop front standards can have the opposite effect and dilute local distinctiveness. Illumination is another consideration; in some locations, excessive or invasive illumination can be distracting and overbearing, whilst restraint is usually recommended for urban settings where light pollution should be avoided.